what is seo?

SEO stands for Search Engine Optimization, which is the practice of optimizing a website or webpage to rank higher in search engine results pages (SERPs) for specific keywords or phrases. The goal of SEO is to increase the visibility and traffic of a website by making it more accessible and appealing to search engines and their users. This involves a variety of techniques, such as optimizing the website's content, structure, and technical aspects, building high-quality backlinks, and improving user experience. Effective SEO can help businesses attract more targeted traffic, generate leads, and increase conversions.